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Welcome back to Nimble Hippo Radio!

In episode one, we took a broad look at what corporate innovation is and why it’s important. Today, we’re talking about a thorny issue faced by everyone working in the corporate innovation space: innovation theatre. Looking innovative can bring short term benefit, even if you haven’t done the hard work of changing habits and behaviour. But long-term, innovation theatre is a death trap: no amount of theatrics will help move your bottom line, or prepare for where your market is moving.

Related: Introducing Nimble Hippo Radio.

About The Author

Phil Froklage
Digital Journalist/Multimedia Producer

Phil Froklage is a writer, filmmaker and journalist in Waterloo Region obsessed with the future. Passionate about science and technology — and how it shapes our world — Phil likes nothing more than being surprised by the amazing things human beings can do.