This week we spoke with Ben Roberts, former Creative Director at Thalmic Labs and the man behind mashup studio Animal Robot, famous for creating this mashup of the ’90’s TV show ‘Dinosaurs’ and ‘Hyponotize’ by the Notorious B.I.G.

Ben’s bonafide viral hit got international attention, and launched Animal Robot as a full-time viral video studio. We spoke to Ben about viral success, how to get it, and what companies in Waterloo Region need to do to get more attention on the global stage.

Our short cut this week is just Ben’s advice for companies and entrepreneurs: what it takes to go viral, how to think about the way people share your content, and the future of marketing online.

About The Author

Phil Froklage
Digital Journalist/Multimedia Producer

Phil Froklage is a writer, filmmaker and journalist in Waterloo Region obsessed with the future. Passionate about science and technology — and how it shapes our world — Phil likes nothing more than being surprised by the amazing things human beings can do.