Cultural revolution: Patty McCord on workplace innovation Bill Bean August 31, 2016 Featured, News At Netflix, where she was chief talent officer for 14 years, Patty McCord helped develop the Netflix Culture Deck, a blueprint to build a workplace driven by innovation and creativity rather than policies and performance reviews. Now principal of Patty McCord Consulting, McCord advises a select group of entrepreneurs on practices that lead people to excel every day. Before she brings her experience to the Waterloo Innovation Summit as a keynote speaker on Sept. 16, McCord shared some of her thoughts and knowledge about the role that employees play in innovation, disruption and growth. Q: What are the key determinants for a workplace environment that embraces innovation? A: Be open: The most important thing you can have is transparency and communication. All. The. Time. I don’t think we spend as much time as we should educating everyone in a company how the company works. People should be able to rattle off — at whatever level they are in a company — what’s the revenue stream, who’s the competition, how do we make money, the basics of business. It’s a combination of transparency and education. Take risks: All startups are crazy ideas. You have to understand that. Startups are full of young people who do weird stuff. You don’t actually want in an early stage company a lot of people with experience because they’ll say it can’t be done and it’s never going to work. Be collaborative: The old-fashioned companies with very large silos, they still exist (but) they can’t move very fast. Most innovative companies work very collaboratively. When they’re working on something, a couple of things, they have transparency to what their customers want and need. It’s real-time connection with the consumer. To read the rest of this interview, visit the Waterloo Innovation Summit blog.