InVenue® mobile App and “Digital Passport” developed by Kitchener-based company
will let concert-goers check in and win

The TD Kitchener Blues Festival has selected Kitchener-based software loyalty and gamification company LoyaltyMatch Inc. to provide its mobile app and digital passport for concert-goers to use to check-in and win prizes.

This year more than 150,000 people are expected at the four-day, multi-venue event. Festival organizers want to know which shows and venues attract the most blues lovers. Concert-goers will use the Digital Passport festival app developed by LoyaltyMatch to check-in at various sponsored events and share photos, posts and Tweets on social media. A “stamp” for attending and sharing the events on social media is placed and tracked in the Digital Passport. Using the InVenue® mobile app, the festival organizers will be able to scan a QR code created in the Digital Passport and offer the concert-goer additional stamps for food or merchandise purchase. Attendees with enough stamps will be eligible for a variety of prizes, including 2016 Kitchener Blues Festival tickets.

This year’s festival, “Burnin’ Up The Blues” running from August 6-9, will be the 15th edition of the event that last year attracted more than 120,000 music lovers to a dozen venues in Kitchener. Among the featured artists coming this year are Canadian music icons Burton Cummings and Randy Bachman and the legendary R&B and gospel singer Mavis Staples. As in the past, more than 70 vendors will provide the food, drinks and merchandise that attendees need to keep going throughout the event.

“Of course, the music will always be the key to the success of the festival, but each year we look for ways to improve the overall experience,” said Rob Barkshire, president of the TD Kitchener Blues Festival. “We are still sorting out the details, but I can say we are excited because we knew as soon as LoyaltyMatch showed us the InVenue app and digital passport that they were offering something that will make this festival even better.”

About The TD Kitchener Blues Festival
The TD Kitchener Blues Festival is an internationally recognized, family-friendly, non-profit event, operated by a community organization and administered by a volunteer Board of Directors and over 400 volunteers. There is no admission fee for most of the shows that run over the four-days. For more information visit kitchenerbluesfestival.com.

About LoyaltyMatch Inc.
LoyaltyMatch Inc. is a privately held loyalty and engagement-computing company that provides a cloud-based loyalty management and gamification platform. It is the leading developer of loyalty program platforms for entertainment venues and events, offering the fastest path to the development and delivery of loyalty and engagement initiatives revolutionizing the way businesses manage customer value. LoyaltyMatch venues and events partners include I.M.P., Blue Note Entertainment Group, McMenamins, Rockhouse Partners and Frontstretch Fest. LoyaltyMatch Inc. is based in Kitchener, Ontario, Canada. For more information visit www.loyaltymatch.com

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