Waterloo, ON – The Jeff Eller Group and Scout Public Affairs are proud to formally announce their agency affiliation. This affiliation will allow the firms to access in-market public affairs and crisis communications expertise for clients with interests in both Canada and the United States.

The Jeff Eller Group was founded in 2014, by seasoned crisis communications strategist Jeff Eller. His career includes work in the White House in the Clinton era to some of the most well publicized crises in modern business, such as GM’s ignition switch issue and the Firestone tire recall.

Scout Public Affairs Inc. is a Canadian-based agency offering powerful experience, smart strategies, and large connected networks for North American clients ready to take their business to the next level. Scout was founded in 2015 by business partners Crystal Roberts and Faye Roberts, to provide clients with expert public relations, media and government relations advice including media training and crisis management.

Eller has strong US political and government connections, a crucial component to managing a crisis, but didn’t have the same depth of knowledge of Canadian Government. Eller, who had worked with Faye Roberts when she was GM Canada’s Communications Director, took the opportunity when Faye and business partner Crystal Roberts started Scout Public Affairs earlier this year to pursue a trusted Canadian affiliate.

“My clients’ issues are increasingly stretching north of the border because a crisis in one region often affects other regions. I needed a strong Canadian partner to strategize with, who understands what needs to be done and how to navigate the local market to achieve it – that’s Scout Public Affairs,” said Jeff Eller, founder of The Jeff Eller Group.

“Jeff Eller and his team offer a depth of knowledge in crisis management and networks to US governments and legislators that is second to none,” said Faye Roberts, managing partner, Scout Public Affairs. “My business partner, Crystal Roberts and I are pleased that we can call on someone of Jeff’s calibre as an extension of our North American team.”

Scout and The Jeff Eller Group have also partnered on a crisis communication workshop and brought Jeff to The Region of Waterloo from Texas to give the keynote address at a Communitech breakfast to share insights into how businesses can prepare themselves for a crisis. The breakfast is on December 2 at Communitech with registration starting at 7:30 a.m.

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About Scout Public Affairs
Scout Public Affairs Inc. is a Canadian-based agency offering powerful experience, smart strategies, and large connected networks for clients ready to take their business to the next level using communications and public affairs strategies. Scout was founded in 2015 by business partners Crystal Roberts and Faye Roberts, to provide clients with expert public relations, media and government relations advice including media training and crisis management. www.scoutpublicaffairs.com

About The Jeff Eller Group
The Jeff Eller Group LLC is a US-based agency providing professional crisis management. Eller and his team offer a wealth of experience in advocacy communications, government and campaigns. The Jeff Eller Group was founded in 2014 by CEO Jeff Eller to guide companies through all aspects of crisis preparedness and response, including litigation. www.jeffellergroup.com

Contact:
Faye Roberts
647-924-4454
faye.roberts@scoutpublicaffairs.com

Crystal Roberts
519-222-3890
crystal.roberts@scoutpublicaffairs.com

Jeff Eller
+1-512-888-9380
Jeffeller@jeffellergroup.com

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Communitech