The Waterloo Region tech community has always been able to access a deep pool of engineering and developer talent, but what about sales and marketing? Find and build your sales team in this new workshop by Communitech. Developed exclusively for Network Member companies, this one-day event is aimed at founders and members of the leadership team. Facilitator Loren Padelford, Chief Sales Scientist at Shopify, will guide you through time- and money-saving insights for building an effective sales team – from determining whether your organization is sales-ready, to defining and understanding various sales roles, to recruitment tactics.

When you’re ready to build your team, Shift to Sales can help. Here’s a snapshot of what you’ll take away from this informative and interactive workshop.

Key learning objectives from Shift to Sales

  • Know how sales relates to the job of CEO
  • Determine when you are and aren’t ready to hire a sales team
  • Understand and define the various sales roles
  • Be familiar with sales compensation plans
  • Learn how to identify, interview and hire top-tier sales talent

Workshop agenda

  • Setting Expectations: the CEO as Sales Person
  • When Are You Ready to Hire?
  • Who Should You Hire?
  • Compensation Plans
  • How to Hire

There is a limit of 20 participants for this workshop. For more information, contact April Philpotts, Manager, Learning Programs at