Waterloo, ON – Dec. 27, 2012 – With the New Year around the corner, PumpUp is launching just in time to help people lose those extra 20 pounds, run that 10k or reach whatever their fitness goal may be.

With more than 40% of new gym memberships cancelled in less than a year, people are looking for an easy-to-use solution that gives them the guidance and motivation needed to get fit. By asking a few simple questions about people’s fitness goals, where they want to work out and the equipment they love to use, PumpUp automatically builds a high- quality workout designed specifically for each user.

PumpUp is meant for people who want to get started with a fitness routine but don’t know what to do, or those who want to take their fitness to the next level. PumpUp shows users what to do, how to do it, and over time, adapts their plans to ensure they continue to improve.

“People aspire to be fit and live a healthy life but most people find difficulty in reaching their goals,” says Phil Jacobson, co-founder and CEO of PumpUp. “We’re simplifying the experience by asking you what you want and taking care of the rest. Getting fit doesn’t have to be tough; people just need to be shown what to do. With PumpUp, that’s exactly what we’re doing.”

The PumpUp App is available as a free download on the Apple App Store on iPhone or iPod Touch at http://itunes.com/apps/pumpup. PumpUp is free to try for 30 days and costs $4.99/month on an annual subscription. To celebrate the launch and New Year, an annual subscription for PumpUp is only $2.99/month from December 2012 to January 2013.

About PumpUp Inc.

PumpUp is a personalized workout app that adapts to users, helping them to reach their fitness goals and continuously improve. Founded by Garrett Gottlieb and Phil Jacobson in May 2012, PumpUp is a mobile technology startup in the health and fitness industry, located in the University of Waterloo’s startup incubator, the VeloCity Garage, in the Communitech Hub in Kitchener-Waterloo, Ontario. PumpUp’s mission is to improve the fitness, health, and lives of people across the globe through personalized fitness. For more information, please visit PumpUp.co.


Phil Jacobson
Co-founder & CEO, PumpUp Inc.




About The Author

Anthony Reinhart
Director, Editorial Strategy

Anthony Reinhart is a veteran journalist who left the Globe and Mail to join Communitech in 2011. Tony has covered everything from crime, politics and courts to business, the arts and sports, and his writing has won numerous journalism awards. He is Communitech's Director of Editorial Strategy and senior staff writer.